10 years of TOPO makes us reflect on the importance of student media and potential new focal points for TOPO in the future. What is already achieved, what can be improved? An editorial.

It is seemingly as easy as it has ever been to purchase environmentally friendly products. However, we now are facing a problem of false advertising in the form of greenwashing - a practice in which companies misrepresent their environmental impact to attract business. What are EU legislators doing against this growing concern in consumer product and investor marketing?